The Wizard of Oz method is a proven UX research tool that simulates real interactions to uncover authentic user behavior. Victor Yocco explores its fundamentals, advanced techniques, and critical considerations, including its relevance in the emerging field of agentic AI.New…
Bridging the gap between user research insights and actual organizational action — with a clear roadmap for impact.We’ve all been there: you pour your heart and soul into conducting meticulous user research. You gather insightful data, create detailed reports, and…
Meet our newest book, “Accessible UX Research” — now available for pre-order. Michele A. Williams takes us for a deep dive into the real world of UX research, with a roadmap for including users with different abilities and needs. Purchase…
In this tutorial, Blake Lundquist walks us through two methods of creating the “moving-highlight” navigation pattern using only plain JavaScript and CSS. The first technique uses the getBoundingClientRect method to explicitly animate the border between navigation bar items when they…
Designers love to craft, but polishing pixels before the problem is solved is a time-sink. This article pinpoints the five traps that lure us into premature detail — being afraid to show rough work, fixing symptoms instead of causes, solving…
Road-tripping along the line between engineering and spirituality, Robert M. Pirsig’s musings on the arts, sciences, and Quality ring as true now as they ever have.I think we, as engineers and designers, have a lot to gain by stepping outside…
Learn how to create and implement a UX strategy framework that shapes work and drives real business value.In my experience, most UX teams find themselves primarily implementing other people’s ideas rather than leading the conversation about user experience. This happens…
The Penpot team is not slowing down on its mission to build a free design tool that not only offers powerful design features but is also well-integrated with code and modern development practices. In its latest release, Penpot, as the…
Lost in a sea of UX files, docs, PDFs, and scattered decisions across Slack, Dropbox, Notion, and Figma? We talk a lot about organizing Figma, but what about a sensible folder structure for all UX assets? Let’s fix that. Kindly…
Keyboard navigation is a vital aspect of accessible web design, and a detail-oriented approach is crucial. Prioritizing keyboard navigation prioritizes the user experience for a diverse audience, extending your reach while simultaneously fostering a more inclusive web environment.Efficient navigation is…